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Catapult PreLaunch Check

For owners preparing to sell

A quality of earnings readiness review will identify what a buyer’s diligence will find, AND a plan to fix it while you still can

Before

Ready For A Buyer

Earnings normalized
Working capital reviewed
Documentation organized

Don’t Let Due Diligence Derail Your Deal

Many business owners spend years building value in their company, only to lose negotiating leverage
when a buyer’s due diligence uncovers issues that could have been addressed before going to market.

A signed Letter of Intent is not the finish line. Many transactions fail or are repriced because buyers
discover concerns with earnings, working capital, customer concentration, or financial reporting
during due diligence.

Our Quality of Earnings Readiness Review helps you identify these issues before a buyer does.

We Help You Understand

What your business is truly earning

Which expenses can legitimately be added back to EBITDA

How buyers will view your financial statements

Where potential deal risks exist

What actions you can take now to maximize value and reduce surprises

What Is a Quality of Earnings Review?

A Quality of Earnings (“QoE”) analysis goes beyond traditional financial statements and asks a simple question: are the earnings of the business sustainable and repeatable? Buyers and private equity firms use Quality of Earnings reports to validate value and determine whether the business can continue producing similar cash flow after the transaction. Our readiness review helps you think like a buyer before you ever go to market.

 

What We Review

Earnings and EBITDA Analysis

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Historical financial performance

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Revenue trends and seasonality

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Customer concentration

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Margin analysis

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EBITDA normalization

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Owner compensation adjustments

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Personal and discretionary expenses

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One time and nonrecurring expenses

Financial and Working Capital Review

Accounts receivable trends

Inventory analysis

Accounts payable review

Working capital requirements

Balance sheet quality

Cash flow conversion

Debt and related party transactions

Due Diligence Readiness

Financial reporting quality

Forecast credibility

Contract and documentation review

Customer and supplier risks

Key employee dependency

Other issues that could lead to a retrade or delayed closing

Why Complete a Quality of Earnings Readiness Review?

Many owners underestimate how much buyers scrutinize their numbers.

We help you identify what buyers will question before they ask.

Unexpected diligence findings often reduce value.

We uncover issues early so you can address them on your timeline.

Deals can be delayed or repriced.

Preparation reduces surprises and increases confidence.

Buyers pay premium valuations for businesses with clean, reliable financial information.

We help position your business to command its full value.

Our Deliverables

At the conclusion of the engagement, you’ll receive:

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Normalized EBITDA Analysis

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Recommended Add Back Schedule

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Working Capital Assessment

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Earnings Risk Scorecard

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Due Diligence Readiness Report

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Action Plan to Improve Value and Sale Readiness

Is a Quality of Earnings Readiness Review Right for You?

This service is ideal for:

Business owners considering a sale within the next one to three years

Companies preparing for a management buyout or family transition

Owners who have already received buyer interest

Businesses that have grown rapidly and want to validate their financial story

Owners seeking to maximize value before going to market

Meet the Partner Behind the PreLaunch Check

John DeSimone

Partner

John brings 30+ years of finance and operations leadership, with deep expertise in acquisitions, divestitures, profit enhance programs that drive value creation. He has successfully acquired and integrated 25+ acquisitions.  John’s background spans venture-backed companies (raising $250MM+ in institutional capital), private equity-backed firms, IPO-stage operations, and Fortune 500 enterprises across biopharma, technology, entertainment, internet, and distribution.

“Owners of $10–75M businesses deserve the same caliber of strategic M&A advice and hands-on integration expertise that Fortune 500 companies take for granted. I’m excited to bring that rigor to Catapult’s clients and help them maximize value and navigate one of the biggest decisions of their business lives.” – John DeSimone

Frequently Asked Questions

Common questions about selling your business and our advisory process.

What is a Quality of Earnings review, and how is it different from an audit?

An audit confirms that your financial statements comply with accounting standards. A Quality of Earnings review goes a step further and asks whether your reported earnings are sustainable and repeatable — the number a buyer will actually pay a multiple on. It normalizes EBITDA, tests working capital trends, and flags anything that could cause a buyer to challenge your numbers later.

Why would I need this before I even have a buyer?

Because buyers and private equity firms will run their own Quality of Earnings analysis during due diligence regardless of whether you prepare in advance. The difference is timing: if issues surface after you’re under a Letter of Intent, they become leverage for the buyer to renegotiate price. If you identify and address them beforehand, you go to market with a defensible number and far less risk of a retrade.

What does the Pre-Launch Check actually involve?

We review your historical earnings and EBITDA normalization, working capital trends, and the documentation and reporting a buyer’s diligence team will request. The goal is to recreate, as closely as possible, what a buyer will find — before they find it — so you have time to correct or explain it.

 

  1. We have an internal database of proven buyers and investors who we are in constant communication with.
  2. We use online business databases to reach buyers agents and brokers.
  3. We use our extensive networks of connections to put your business in front of.
How long does a readiness review take?

Timing depends on the complexity of your financials and how organized your records are, but most readiness reviews are completed in a matter of weeks, not months. Because it happens before you go to market, it runs on your timeline rather than a buyer’s deadline.

What happens if the review finds problems with my earnings or financials?

That’s the point of doing this early. Every issue we identify comes with a recommendation for how to address it — whether that’s cleaning up an add-back, resolving a working capital shortfall, or tightening documentation — so you can fix it, or at least be prepared to explain it, well before a buyer ever sees it.

Does this replace the need for a business valuation?

No. A valuation estimates what your business is worth; a Quality of Earnings review protects that value by making sure the underlying numbers hold up under buyer scrutiny. Many owners use both — a valuation to set expectations, and a readiness review to make sure diligence doesn’t erode the price a valuation supports.

How is this different from asking my accountant to review my financials?

Your accountant’s job is accurate bookkeeping and tax compliance, which is essential but different from what a buyer is testing for. We look at your numbers the way a buyer’s diligence team and private equity firm will — questioning add-backs, testing earnings quality, and flagging the kind of issues that lead to a lower price or a delayed closing, not just whether the books are accurate.

Is the review confidential?

Yes. This is an internal readiness engagement conducted before you go to market, so there’s no outreach, no marketing materials, and no buyers involved. Everything stays between you and Catapult.

What do I receive at the end of the engagement?

A Normalized EBITDA Analysis, a Recommended Add-Back Schedule, a Working Capital Assessment, an Earnings Risk Scorecard, a Due Diligence Readiness Report, and an Action Plan to improve value and sale readiness.

I already have a buyer, or I'm further along than "one to three years out" — is it too late for this?

No. It’s most valuable done early, but a readiness review can still add significant value even with a buyer already in the picture, since it helps you anticipate what their diligence team will raise before they raise it. If you’re already under a Letter of Intent, reach out — timing will determine exactly what we can cover, but it’s rarely too late to be helpful.

Know your numbers. Eliminate surprises. Maximize your value.

Many owners don’t discover issues with their financials until they are already under Letter of Intent and negotiating with a sophisticated buyer. By then, your leverage has diminished.

The best time to prepare for due diligence is before the process begins.

At Catapult Advisory Group, we help family owned and closely held businesses understand their true earnings, prepare for buyer scrutiny, and position themselves for the strongest possible exit.

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