Maximize Your Business Value.
Secure the Best Exit
Get the Full Value You Deserve When Selling to Private Equity or Strategic Buyers
TRANSPARENT, KNOWLEDGEABLE, ACCESSIBLE
Services:
From a simple market valuation to full exit strategy execution,
Catapult is here with a proven team to maximize your value
Market Analysis & Valuation
Uncover your business’s true value so you negotiate from strength – essential for family-owned companies exploring exit options.
Catapult Connect
Already have a private equity or strategic buyer? Or is your management team interested in taking over? We handle negotiations, due diligence, and complexities to protect your value post-initial offer.
M&A Advisory
Our end-to-end process – from market analysis to closing – ensures top returns when selling your business to private equity firms or strategic buyers.
Buy-Side Advisory
For companies seeking add-on opportunities in food services, distribution, manufacturing, or other sectors.
By Your Side for the Exit You Deserve
At Catapult Advisory Group, we stand with family-owned and closely-held business owners every step of the way. You’ve poured years of hard work into building your company – now ensure you reap the maximum rewards when selling to private equity firms or other buyers. We’re transparent, knowledgeable, and accessible, matching (or exceeding) your dedication to deliver personalized M&A advisory that protects your legacy and maximizes value.
Many owners undervalue their life's work
We help you identify what your business is truly worth
Finding the right buyers is overwhelming
We find your best private equity and strategic buyers to maximize your sale value
Complex deals can derail even strong offers
Rely on us to navigate and negotiate every critical element of a transaction
Many sales close below potential
Trust us to close your deal efficiently for the highest price possible
Is Catapult the right choice for you?
Investment Banks
Larger organizations, typically with more than $75 million in revenue with more complex financing needs such as debt issuance or capital raises.
Catapult M&A Advisory Group
Closely-held, family and founder owned businesses that found a niche in their market and need their story told to maximize their value. Those successful anonymous industrial and business service companies that line the office and industrial parks your drive by every day. They typically have $10-$75 million in revenue and at $1 million in EBITDA.
Business Brokers
Smaller main street types of businesses that have simple business models, typically they have less than $10 million in revenue.
Today’s M&A Market:
Risks vs. How We Maximize Your Exit
Current Market Challenges
Why Selling Your Business to Private Equity Feels Risky in 2026
Valuation gaps amid shifting rates and competition
Risk of undervaluation when selling your business to private equity
Deal complexities, due diligence snags, and missed synergies
Catapult's Proven Solutions
Expert M&A Advisory to Maximize Your Business Value & Secure Stronger Exits
Expert valuation and positioning for optimal multiples
Hands-on M&A advisory to attract top private equity buyers
Full support through due diligence, negotiation, and closing
Proven process to overcome challenges and protect your legacy
Expert M&A Advisor for Family & Founder-Led Businesses
Greg Desimone
With over 30 years in corporate accounting, finance, business coaching, consulting, and mergers and acquisitions, Greg is a recovering CPA and holds the CM&AA credentials.
He founded Catapult Advisory Group to serve the underserved lower middle market—companies with $10M–$75M revenue and $1M+ EBITDA—too big for brokers, too small for investment banks.
Greg delivers personalized, customized M&A advisory solutions, doing whatever it takes to secure the best deal in every private equity exit or strategic sale.
Case Studies
Real Success Stories
Our track record speaks volumes, maximized exits for family-owned and closely-held businesses in construction, manufacturing, security services, and more.
High Quality Steel Casting and Precision Engineered Components Distributor
Our team, typically a sell side advisor, represented the buyer, a key executive in this transaction.
High-End Specialty Tape Manufacturer
This is a prime example of how the Catapult Connect service can help you evaluate your next steps and maximize value if you decide to sell.
Growing Security Guard Company with a niche in health care space
Our team assisted the owner of a security guard company with the sale of his business.
Frequently Asked Questions
Common questions about selling your business and our advisory process.
Why do I need a M&A advisor?
To help you ensure you maximize your business value. An M&A advisor has the experience and clarity to create competition through buyer outreach, accurate business valuation, strategic positioning, and good negotiations.
How long does it take to find a buyer and sell a business?
On average approximately 600 to 800 hours over 8-12 months to sell a business. It’s possible to sell a business faster, but you run the risk of selling at a discount if you don’t complete all the steps properly in the right order.
How do M&A advisors find buyers when selling a business to private equity firms?
We have a multi-channel system for finding optimal buyers:
- We have an internal database of proven buyers and investors who we are in constant communication with.
- We use online business databases to reach buyers agents and brokers.
- We use our extensive networks of connections to put your business in front of.
What happens if I already have a buyer lined up for my business sale?
Then Catapult Connect is the product for you. About a million things can go wrong between shaking a buyers hand and actually walking away from the business. Let us use our expertise in negotiations, regulations, and transitions to make sure your deal goes through and that everyone is happy with the deal.
How do you ensure confidentiality when selling a privately held business?
Yes, we do not include the name of the company or its location in any of the marketing materials. Prospective buyers receive a one-page teaser containing an owner-approved summary. All buyers sign a Non-Disclosure agreement before receiving the detailed profile. All industry buyers approached are pre-approved by the client. Some industry buyers will only receive more limited information depending on circumstances.
What are typical EBITDA multiples when selling a business to private equity?
Small to medium sized private businesses are not the same as large equity-driven corporations. Multiples are not as useful for these business because they are driven by micro conditions with a lack of competitive data and limited sales information. In addition, small companies often have unique growth opportunities that may not be reflected in traditional valuation metrics. These opportunities could include new product developments, geographic expansion, or strategic partnerships, which may not be adequately captured by applying standard multiples or rules of thumb.
What industries does Catapult Advisory Group specialize in for mergers and acquisitions?
We are willing to work with all types of industries from manufacturers to service providers. We take the time to truly understand your industry so that we can understand what buyers are looking for and we can market to these buyers with compelling and motivating materials.
Which industries does Catapult Advisory Group not handle for M&A advisory?
We do not have an expertise in restaurants, retail, or medical. However, give us a call. If we don’t feel we can do your business justice, we are happy to make a referral to a firm who can.
What is the difference between Catapult and a business broker?
A business broker is similar to a real estate agent. They work with you on determining a price for the asset and then list that asset on national databases such as BizBuySell.com and others. They then may help with paperwork to complete the transaction.
Catapult Advisory Group is completely different. We use market analysis to come up with a price range, work with the business owner to uncover hidden value in the business, actively solicit bids for the business through our network of buyers and investors and then handhold the seller through the entire process of negotiations through transition.
Do you list asking prices on a website or when marketing a business for sale?
No. We are NOT a business broker. We use market analysis to determine a valuation range and then we solicit bids and offers from a wide swath of interested parties. This process invariably maximizes value while ensuring a good fit with the buyer.
Do you help entrepreneurs or individuals leaving corporate find companies to acquire?
No, we only provide our buy-side advisory services for companies, not individuals, looking to grow through acquisition.
Do you work on a contingent basis?
No, we do not. We limit the number of active clients at one time to ensure we are focused on the success of your engagement. In order to do that, we require a monthly commitment fee to reserve that spot and our resources.
Ready to Maximize Your Business Exit?
At Catapult Advisory Group, we specialize in M&A advisory to help owners like you achieve maximum valuation and a smooth, successful exit.
